Description
Onlinefotka Schema Markup adds structured data in JSON-LD format to your pages, so Google and other search engines understand your content and can show rich results – stars, prices, availability, FAQ, breadcrumbs, events, recipes and more.
Everything is included for free – no “Pro” version, no license key.
25 schema types
Article (BlogPosting, NewsArticle…), WebPage, Product (offers, shipping, return policy, variants), Local Business (60+ business types, opening hours, geo), Review (of a product, book, course, event, business, recipe, software, movie, game, music, organization, vehicle or podcast), FAQ, How-to, Recipe, Event, Course, Job Posting, Service, Software Application, Video, Person, Book, Dataset, Profile Page, Discussion Forum, Q&A Page, Image License, Vehicle Listing, Podcast Episode, Movie Carousel and Custom JSON-LD markup.
Field mapping – set once, used everywhere
For every field choose where the value comes from:
- title, content, excerpt, permalink, dates, author, featured image, site name, logo…
- WooCommerce: price, sale price, currency, SKU, GTIN / EAN, stock status, average rating, review count, brand, weight, categories
- any custom field (post meta) or ACF field
- a fixed value
- a new field that you fill in on each post
- ratings from visitors – a star widget below the content collects votes (one per visitor, IP addresses stored only as hashes)
Any value can be changed on a single post in the “Schema Markup” box of the editor, which also shows the generated JSON-LD and missing required fields.
Display rules
Use a schema on all singular pages, the front page, all posts of a type (posts, pages, products…) or on specific posts, pages and categories – and exclude others.
Site-wide schemas
- Organization (including Online Store, Local Business and 25 other types) or Person with logo, contact point and social profiles (knowledge graph)
- WebSite with the search box
- Breadcrumbs (BreadcrumbList) with a configurable middle level (category, product category…) and the
[ofsch_breadcrumbs]shortcode for visible breadcrumbs - SiteNavigationElement from a menu
- AboutPage and ContactPage
Gutenberg blocks
- FAQ – questions and answers, optional accordion, one FAQPage schema for all FAQ blocks of the page
- How-to – steps with images, materials, tools, time and cost
More
- Setup wizard
- Import from Schema Pro – settings, schemas, values entered on posts and visitor ratings
- Export / import of schemas and settings between websites
- Works together with Yoast SEO, Rank Math, All in One SEO, SEOPress, The SEO Framework and Slim SEO (no duplicate Organization, WebSite and breadcrumbs)
- Removes the duplicate Product markup of WooCommerce and the Article markup of the Astra theme where a schema is used
- Optional skipping of schemas with missing required fields
- Cached output – no extra database work on page views
- “Schema” toolbar menu with the Google Rich Results Test and the Schema.org Validator for the current page
- AMP support
- Translations: Slovak, Czech, Hungarian, Polish, German
External services
The plugin does not send any data anywhere. The toolbar menu and the test buttons only open the public testing tools of Google (Rich Results Test, terms, privacy) and Schema.org (Schema Markup Validator) in a new tab with the address of the page you want to test – only when you click them.
Screenshots
Blocks
This plugin provides 2 blocks.
- FAQ (schema)
- How-to (schema)
Installation
- Upload the plugin and activate it.
- Go through the short setup wizard (website type, logo, social profiles).
- Open Schema Markup Add New, choose a type (e.g. Product or Article) and where it should be used.
- Check the field mapping, save and test a page with the “Schema” menu in the toolbar.
FAQ
-
Where is the markup added?
-
Into the
<head>of the page as<script type="application/ld+json">(or into the footer – see Settings Advanced). -
I use Yoast SEO / Rank Math. Will I get duplicates?
-
No. When “Avoid duplicates with SEO plugins” is on (default), the Organization / Person, WebSite and breadcrumb schemas are left to the SEO plugin. Content schemas (Product, FAQ, Recipe…) are added by this plugin.
-
How do I switch from Schema Pro?
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Open Schema Markup Tools Import from Schema Pro, run the import and deactivate Schema Pro.
-
How do visitor ratings work?
-
Choose “Ratings from visitors” as the source of a Rating field. A star widget appears below the content (or use the
[ofsch_rating]shortcode) and the average and number of votes are used in the schema.
Reviews
There are no reviews for this plugin.
Contributors & Developers
“Onlinefotka Schema Markup” is open source software. The following people have contributed to this plugin.
Contributors
“Onlinefotka Schema Markup” has been translated into 1 locale. Thank you to the translators for their contributions.
Translate “Onlinefotka Schema Markup” into your language.
Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
1.0.6
- Visitor ratings are always protected by a security token (nonce).
- Duplicate markup of other plugins is removed without an own output buffer (on WordPress 6.9+ through the template output filter).
- Translations included: Slovak, Czech, Hungarian, Polish and German.
1.0.5
- Product variants get a description (of the variant or the product).
- Offers always have priceValidUntil (end of the sale, otherwise the end of next year – like WooCommerce).
1.0.4
- The JSON-LD of WooCommerce Product Feeds (Google Product Feed) is removed reliably, also when it is printed directly in the footer.
- Variants of a variable WooCommerce product are always taken from WooCommerce.
1.0.3
- New settings tab “Shipping & returns”: shipping countries, price and delivery time and return conditions are added to every product offer (and the return policy to the Organization).
- WooCommerce variable products are output as a ProductGroup with all variants (price, SKU, stock status, link).
- The duplicate Product markup of WooCommerce Google Product Feed and Yoast WooCommerce SEO is removed where the Product schema is used (can be turned off).
1.0.2
- Product: the offer gets validFrom automatically (start of the sale, otherwise the publish date of the product).
1.0.1
- Product: when the price, currency or availability is empty, it is taken from the WooCommerce product, so the offer is never missing its price.
- Product: an offer without a price is no longer output (it is an error in Google).
- New Product schemas use WooCommerce price, currency, stock status, SKU, brand and rating by default.
- The cached markup is regenerated after a plugin update.
1.0.0
- First release.