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WP Statistics – The Most Popular Privacy-Friendly Analytics Plugin

WP Statistics – The Most Popular Privacy-Friendly Analytics Plugin



Discover GDPR-compliant analytics with WP Statistics, the top choice for WordPress users seeking an alternative to Google Analytics. No external accounts, unlimited visitor tracking, and full data ownership-all stored directly in your WordPress database.

Checkout Demo | View Screenshots

GDPR Compliant (Data Privacy)

WP Statistics is GDPR, CCPA, PECR, and cookie compliance by default.

  • We do not use cookies
  • We do not store personally identifiable information (PII) by default
  • 100% data ownership. Data is entirely created and stored on your server
  • Enhance IP Hashing with Random Daily Salt Mechanism
  • Features to export and delete data for GDPR
  • Respect for User Privacy with Do Not Track (DNT)
  • Privacy Audit Tool for compliance with privacy laws

Your site won’t need to have a cookie popup since WP Statistics uses cookie-less tracking.

You can find more information in “What we collect“.

Top Features

  • Fully integrate with your WordPress and your content structure and you have the all reports all in your WP dashboard
  • Simple analytics dashboard
  • Super easy to install. No coding or technical knowledge needed
  • Advanced data privacy settings that are customizable to fit your needs, in compliance with diverse data protection laws
  • Track URL parameters, including UTMs, for campaign analysis
  • With configurable settings, manage large amounts of data on high-traffic websites
  • Monitor live online user traffic in real-time
  • Fully customized overview dashboard page
  • Shows your most popular posts and pages
  • Lists your top referral sources such as search engines
  • Author Analytics: Measures author performance.
  • Geographic Reports: Location-based analytics, including countries, cities, European countries, US states, and regions within your country.
  • Devices Report: Detailed device-specific analytics covering browsers, operating systems, and device models.
  • Bypass Ad Blockers: Dynamically load the tracking script with a unique name and address to bypass ad blockers.
  • Integrate with WP Consent API: Ensures compatibility with consent plugins like Complianz and Cookiebot.
  • Coming Soon: Content and Category Analytics: Track performance based on your site’s content and categories.
  • Email reports with customizable content
  • Customize role-based access to view analytics and modify settings.
  • Advanced Filtering & Exceptions: By user roles, IPs, countries, URLs, and more.
  • Premium Add-on: Data Plus
    • Custom Post Type Tracking: DataPlus extends WP Statistics’ tracking to include all custom post types in addition to Posts and Pages.
    • Custom Taxonomy Analytics: In addition to monitoring default taxonomies like Categories and Tags, DataPlus also tracks custom taxonomies.
    • Link Tracker: Find out which outbound links your audience clicks on, giving you insights into their preferences and behaviors.
    • Download Tracker: Keep track of what’s being downloaded, who’s downloading it, and when.
    • Individual Author Performance: Detailed metrics on the performance of individual authors.
    • Soon: Detailed Analytics for Each Country: In-depth analytics for each country to enhance geographical reporting.
    • And more!

Get the most out of your website analytics by using WP Statistics Premium Add-ons
Upgrade your analytics toolkit with our range of premium add-ons, including Data Plus, Advanced Reporting, Real-Time Stats, Mini Chart, and more. Making informed decisions is easier with these powerful tools.

Special Offer: Purchase the bundle pack and Enjoy Savings of up to 60%!

Report Bugs

Having trouble with a bug? Please create an issue on GitHub. Kindly note that GitHub is exclusively for bug reports; other inquiries will be closed.


  • Overview
  • Website Traffic Overview
  • Live User Activity Tracker
  • Optimization
  • Settings
  • Real-Time Stats
  • Download Tracker
  • Referrals
  • Geographic
  • Author Analytics
  • Devices
  • Link Tracker
  • Privacy Audit


  1. Upload wp-statistics to the /wp-content/plugins/ directory.
  2. Activate the plugin through the ‘Plugins’ menu in WordPress.
  3. Make sure the Date and Time are set correctly in WordPress.
  4. Go to the plugin settings page and configure as required (note this will also include downloading the GeoIP database for the first time).


Who should use WP Statistics?

WP Statistics is designed for website owners, bloggers, marketers, and analysts who wish to track and understand the traffic on their WordPress site. It’s user-friendly and powerful for professionals but also accessible for beginners.

Is technical knowledge required to operate WP Statistics?

No, WP Statistics focuses on simplicity. You don’t need any coding skills to use it. Right from your WordPress dashboard, you can install and use the plugin.

Will WP Statistics affect my site’s performance?

Your site’s loading times will remain quick with WP Statistics. With our “Optimization” settings page, you can fine-tune how data is handled for high-traffic sites, providing you with the tools to optimize performance.

Is it GDPR compliant?

Yes, WP Statistics is GDPR compliant by default. You can find more information in “What we collect“.

Are individual page analytics available?

Every post, page, and custom post type is tracked in detail.

Is it compatible with caching and CDN?

WP Statistics is fully compatible with all caching plugins and CDNs.

Are logged-in users tracked?

By default, no. However, you can enable tracking logged-in users from the settings page.

Can I use WP Statistics and Google Analytics at the same time?

Yes, you can run them both at the same time without any problems.

Are bot visits counted?

We filter out bot visits using best practice techniques. Compared to Google Analytics, your views and visitors are very similar. The “Enhancing Data Accuracy” article can help you eliminate bots even further.

Can I export data?

Data can be exported to XML, CSV, or TSV files for backup or reporting purposes.

Is there Multi-Site support?

WP Statistics supports WordPress Multi-Site/Network installations. In the network admin, you can view combined or separate analytics for each subsite.


Háset 13, 2024 1 reply
Support team solved a problem within a day. The plugin is highly recommended if you want to know more about your traffic and your visitors. And they really stand behind their product.For me, money well spent!
Jawza 20, 2024 1 reply
This is a great plugin. Statistics are comprehensive and easy to interpret. Customer technical support is excellent. Staff are friendly, knowledgeable and extremely prompt!
Read all 656 reviews

Contributors & Developers

“WP Statistics – The Most Popular Privacy-Friendly Analytics Plugin” is open source software. The following people have contributed to this plugin.


“WP Statistics – The Most Popular Privacy-Friendly Analytics Plugin” has been translated into 27 locales. Thank you to the translators for their contributions.

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Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.


14.8 – 17.06.2024

  • New: Author Analytics: Replaces the old Author report. Measures author performance and individual author statistics.
  • New: Geographic Reports: Location-based analytics, including countries, cities, European countries, US states, regions of your country.
  • New: Bypass Ad Blockers: New option to dynamically load the tracking script with a unique name and address.
  • New: User Role Exclusions: Added Anonymous User to exclusions.
  • New: Integrates with WP Consent API for compatibility with consent plugins like Complianz.
  • New: Device Menu: Enhanced device-specific analytics, including browsers, operating systems, and device models. Upcoming versions will include device categories, screen resolutions, and languages.
  • Enhancement: Improved structure and cleanup using new components and models.
  • Enhancement: Updated browser icons.
  • Enhancement: Added background processing for efficient data handling.
  • Enhancement: Added real-time button to the Overview page.
  • Enhancement: Refactored notice handler with improvements.
  • Enhancement: Various style improvements on the Overview page, header, and meta boxes.
  • Enhancement: Numerous minor and major enhancements.
  • Fix: Corrected ‘to’ parameter in yesterday link generation.
  • Fix: Resolved freeze issues on certain pages and loading mode in view meta box.
  • Dev: Added filters wp_statistics_ip_detection_preview and wp_statistics_enable_feedbackbird.

For more information about this update, please visit our blog post.

See changelog for all versions.